A fascinating discussion on the future of books and reading took place today at Book Expo America in New York City, the world’s largest book conference. The conversation, called ‘Keys to the Kingdom’ featured authors Chris Anderson, Editor of Wired, Lev Grossman, Time Magazine Book Critic, Steve Johnson, of ‘Invention of Air’ fame, and Tom Standage, Editor of the Guardian.

While discussing the future of books, Johnson noted he now has over 600,000 Twitter followers and the new paradigm for books is ‘twitter to blog to Amazon’ and one click opportunities which now account for 20% of the book industry. This was a glimpse into how people now choose to read.

There are now low barriers to entry for authors, publishers and readers alike, and all are true winners in this shift, with content as king, and accessiblilty for writing, publishing, perusal, purchase and reading, all potentially online. This means that your creativity, courage, collaboration and communication skills as a thinker and, yes, as a leader can be rewarded by the simpicity with which your message can be conveyed, and the ease with which you can stay current with the latest releases.

One author at the Book Expo America announced his book idea to a friend and a mere 62 days later it had been completed and had the attention of the New York Times. It is  a wonderful time to be writing books, expressing ideas and experiencing collective output as a reader. Now is your time to write, read, write, read and write.